Hi there my name is Wilhelm and I work as a Commercial Product Manager here at APSIS. In this series of videos I will share with you what is from our perspective here at APSIS the biggest trends for 2018 when it comes to digital marketing. First off, which we’ll go through today is artificial intelligence so with the latest buzzword, marketing automation slowly becoming more and more of a standard within the organization’s, we quickly move on to the next big thing within marketing, which today seems to be artificial intelligence or AI for short. Having a system that looks into your communication and putting itself in the driver’s seat might not seem so exciting maybe a bit scary even but at the same time pretty cool, right? As with everything else, taking this thinking we’re actually letting the system decide stuff for you into smaller steps you could actually drastically improve your marketing by for example letting the system decide when are you going to communicate with the specific recipients that you have since every person is unique but also adding another layer to that what channel should we communicate in: is it social? text messaging? SMS? All depending on that the system actually knows what channel is preferred for me for example, which might not be the same for you.
But these small things alone as I mentioned can actually drastically improve your marketing and the engagement that you have in the communication, because same as with marketing automation creating automated processes to become more relevant in your communication – this is actually – taking it one step further and not only becoming relevant but also becoming even more relevant, also adding the extra layer of actually changing the channel depending on who you are. So thank you for listening in for today’s trend. Stay tuned for next week where we’ll go through the second trend from us here at APSIS. Take care. .
As found on Youtube